Beer Wars

In America, size matters. The bigger you are, the more power you have, especially in the business world.


　　Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.


　　Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs - Sam and Rhonda - battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.


　　This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.

对美国本地啤酒的垄断与反垄断作了很详细的分析，但缺乏海外啤酒在美国市场的参与。视角相对还是小了一点点。对于啤酒制造巨头对政治的干预度的分析很深刻，四星推荐。

对于爱喝啤酒的人，特别是每到一处都特别想尝一下当地啤酒的人，这部片子长知识。其实就米国本身，还是有很多其他local牌子的。味道确实不一样。希望啤酒不会象可乐那样最后天下一家。