The Persuaders Douglas Rushkoff

市场营销课上放的，今天回去一查，果然song已经倒了。。（其实真心觉得marketing很大一部分就是在bullshit啊。。）

testing language, finding words that work;doesn't do issues, but 'what words will best sell an issue', but also words to obscure the issue'death tax' for estate tax'tax relief' for tax cut'war on terror' for war in iraq'climate change' for global warming